Coldwell Banker has long been recognized around the world for delivering premium real estate experiences, and has earned a reputation as a global luxury leader.
After all, in 2016, Coldwell Banker was the brand that:
Handled more than $129.6 million in luxury home sales each day
Represented affluent clients in the sale of almost 25,000 $1 milllion+ properties
Attained a $1.9 million average sales price in 2016 for $1 million+ homes
Now, Coldwell Banker is building on that reputation with the introduction of the Coldwell Banker Global Luxury marketing program. Designed to consistently exceed expectations and deliver exceptional experiences, Coldwell Banker Global Luxury provides the service and support worthy of the world’s most prestigious properties and discerning clientele.
Coldwell Banker Global Luxury takes the place of Coldwell Banker Previews International® and delivers major enhancements to luxury offerings:
New global website – coldwellbankerluxury.com – that allows for international networking
Global referral opportunities at the forefront
Worldwide distribution of the brand’s flagship Homes & Estates magazine
Unrivaled focus on luxury content
Strategic enhancements to our social media platform
NRT, Coldwell Banker’s parent company is dedicating millions of dollars to promote Coldwell Banker Global Luxury. The investment covers advertising at the local level as well as in more than 50 high-impact print publications plus digital advertising to drive traffic to property listings on coldwellbankerluxury.com.